Helping an agency turn complex data into client-ready insights
LA Search needed a better way to analyse and present large volumes of SEO and PPC data to their clients.
Spreadsheets were limiting their ability to extract insights and communicate performance clearly.
What I did:
- Worked closely with the team to define the key questions their dashboards needed to answer
- Designed and built Looker Studio dashboards combining data from multiple sources (Google Ads, Meta, SEMrush, Google Analytics)
- Created custom dimensions (e.g. branded vs non-branded keywords) to simplify analysis
- Built visual reporting for ad creatives to identify top-performing assets
- Designed dashboards aligned with their brand for client presentation
Result:
- Clear, visual reporting that clients could easily understand
- Faster insights across SEO and PPC performance
- Improved ability to demonstrate impact on key metrics like traffic, reach, conversion rate and CPA
Want to achieve similar results with your data?
Every business is different, but the goal is always the same: having data you can trust and using it to make better decisions. If you’re currently working with data that feels unclear, inconsistent or hard to act on, I can help you bring structure and clarity to it.