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If you’ve ever wanted to go beyond simple metrics and really understand how user behaviour evolves over time, cohort analysis might be just what you’re looking for. In this post, we’ll explore how to set up cohort analysis in Looker Studio, from preparing your data to creating visualisations that highlight retention patterns and user engagement … Read more
When building insightful reports in Looker Studio, one of the most powerful tools at your disposal is the humble CASE statement. Whether you’re categorising users, grouping campaign sources, or splitting branded and non-branded search traffic, CASE statements let you add logic-driven fields that bring clarity and nuance to your data. Let’s walk through what they … Read more
There are times when you want the end user of your report to be able to input certain values into the charts. This is now possible in Looker Studio using parameters. Suppose you have an automated dashboard that shows weekly revenue represented by a line chart. The head of sales at your company has access … Read more
If you want a control element to only affect certain charts on your page in Looker Studio, you can do this by grouping them. To do this, select the control and the visualisations you want to group, then right-click and choose Group. In the example shown in the image, by grouping the fixed-size list control … Read more
If you’ve created a chart and want to change its type, you can do it in just 3 clicks. It’s as simple as clicking on the visualisation, selecting Chart in the properties column (which will show all available options), and choosing the new visualisation you want to switch to. Did you know this trick to … Read more
You can add conditional formatting to your charts in Looker Studio, so they display a specific style when certain conditions are met. Within a chart’s Style, you can add rules to apply conditional formatting. By clicking on Add Rule, a window will appear where you can input the conditional formatting and its conditions. In the … Read more
There’s a way to select components of the same type or with the same data source with just a couple of clicks. In the report below, you can see that by right-clicking on one of the scorecards, the menu will give you the option to Select, with two choices: Scorecards on the page or Charts … Read more
In the post about page actions, we discussed how filters can be applied either at the page level or at the report level. When a filter is applied at the report level, it will affect all the components of your report, not just a specific page. To apply a filter at the report level, you … Read more
If you have a logo, design, or components such as controls that you want to be available on all pages, you can achieve this by moving these elements to the report level. First, select all the components you want to exist at the report level, meaning they’ll appear on all pages. Then right-click and choose … Read more
Wouldn’t it be great to know if people are opening and interacting with your reports? This way, you won’t have to guess if your analysis is reaching the end user, and if it isn’t, you can take action to ensure it does. With Google Analytics 4, we can add tracking to Looker Studio and know … Read more